Executive Coach. Brand Builder. CPG Insider. Speaker.

I help ambitious women build a personal strategy so every decision is a clear yes or no, leading to faster progress without burnout.

CPG Consultant. Former Retail Executive. Speaker.

Retail readiness, brand storytelling, pricing + margin strategy, and executive decision support, built from a decade inside retail making assortment calls and scaling categories.

Hi, I'm SHAYLA

You can’t scale in retail without clear decisions.

Clear direction for brands preparing to grow, launch, or scale in retail.

I help emerging and growth-stage CPG brands get retail-ready, grow sell-through, and scale profitably with strategy that holds up in the real world.

I’ve spent more than a decade on the other side of the table making assortment decisions and scaling categories, now I help brands get retail right the first time.

Get clear. Protect margin. Build momentum.

WHY BRANDS WORK WITH ME WHY BRANDS WORK WITH ME

A few of the brands I’ve worked with in retail

STRATEGY First. always.

STRATEGY First. always.

STRATEGY First. always.

Executive coach.

You’re in the right place if you’re preparing to pitch a major retailer, expanding distribution, launching a new line, or trying to fix growth that looks good on paper, but isn’t profitable in practice.

CPG insider.

Corporate strategist.

Brand builder.

I help brands translate buyer expectations into a clear commercial plan: what to sell, at what price, with what margin, in what assortment, with what story and what has to be true for it to work in retail.

EXPLORE CPG CONSULTING

RETAIL READINESS.

You’re in the right place if you’re preparing to pitch a major retailer, expanding distribution, launching a new line, or trying to fix growth that looks good on paper, but isn’t profitable in practice.

SELL-THROUGH STRATEGY.

PRICING + MARGIN.

ASSORTMENT + LAUNCH.

I help brands translate buyer expectations into a clear commercial plan: what to sell, at what price, with what margin, in what assortment, with what story and what has to be true for it to work in retail.

EXPLORE CPG CONSULTING

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Ready to get retail right?

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Explore CPG Consulting

If you’re launching something new, preparing for retail, or trying to fix sell-through and margin, this is where we make the plan clear and pressure-test what has to be true for it to work.

For CPG founders building the plan behind the pitch: positioning, pricing, margin, distribution, and sell-through.

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